Neu Direction

Paving a NEU path

NEU DIRECTION is paving a NEU path by combining the craftsmanship of premium quality winemaking and environmental sustainability. The DIRECTION of the path is guided by Fair Trade, seeking to enrich the lives of vineyard workers, their families, and their communities.

Neu Direction Malbec is produced with handpicked grapes from several small vineyard owners in Mendoza, Argentina. The grapes are grown on old-vines in a soil composed of clay and loam. The region has both coastal and mountain influences and soil in this area is a mix of sandstone and granite with marl, making for an ideal terroir. The climate is cold winters and very hot, dry summers with cool nights, combined with the high altitude it is a moderate climate, ideally suited for growing Malbec.




Please drink responsibly.


Fair Trade USA directly supports a better life for farming families in the developing world through fair prices, community development and environmental stewardship.

For more information about Fair Trade USA, please click here.


Neu Direction Malbec Bottle
Neu Direction Malbec Label